Planning for #MentalHealth AwarenessWeek 2020

Mental Health Awareness Week is a key date in many of our content plans, yet this year, I’ve seen many communicators reach out to ask for help and guidance on how to engage colleagues throughout the week.

I’ve put together some ideas to help promote the 2020 theme #kindnessmatters and these are all based on working remotely rather than face to face. Kindness is a theme we can all relate to, whether it’s been kind to others or ourselves. The Mental Health Foundation provides plenty of resources and support to help get you started.

Get involved in the 2020 #MentalHealthAwarenessWeek campaign

Before you read on, consider:

  • Are there plans in place to support championing mental health throughout the rest of the year?
  • Is there buy-in from across the organisation including the leadership team to support the campaign?
  • Do you believe that your organisation has mental health embedded in its wellbeing strategy and that the leadership is behind it?

If you answered no to any of the above, I’d question whether you’re doing the right thing by promoting this week. Mental health shouldn’t be a standalone campaign. It takes time for people to feel comfortable in talking about it and reaching out for support.

Rachel Miller and Jo Hooper shared some excellent advice in this AllThingsIC blog post about what you should consider in your communications planning of Mental Health Awareness Week. Jo also has lots of advice on her website, mad and sad club including her thoughts on the pros and cons of #MentalHealthAwarenessWeek here.

Encouraging conversations
Mental health is a conversation topic that many people feel uncomfortable starting, although I’ve seen an improvement in this over the last couple of years. More organisations appear to be accepting that mental health isn’t something to ignore and they can do much to support their employees.

Your role can have a real impact in getting all levels of the organisation involved and this week could be the first steps to make an actual difference to those in your organisation so here are my suggestions based on a limited or non-existent budget.

Launch your wellbeing strategy
This can be an ideal week to share with colleagues a new wellbeing strategy to show that the organisation is taking the subject of mental wellbeing seriously. Encourage your HR team to sit down and talk through what they have planned for the months ahead. This could be the ideal opportunity to plan out a longer term communications plan to share the support services available around wellbeing.

Sound bites from the leadership team
Each Mental Health Awareness Week has a theme so plan for a short video at the start and end of the week with your leadership team answering a simple question related to kindness.

For example, 2020 is about kindness so maybe a question on what kindness means to them or a wellbeing tip to help promote self wellbeing. This also helps to not only promote visibility of the leadership team but make them more personable. You could also add a call to action and get colleagues to submit their own videos.

Thank you eCards
You can make available a collection of image files that colleagues can download and include in an email to each other. Containing simple thank you messages, these are a simple way to encourage colleagues to take five minutes to pause and think about acts of kindness that they’ve experienced during the week.

Image by athree23 from Pixabay

Quotes of kindness
I’ve seen many people on their social media channels sharing quotes that inspire and resonate with them, so why not try the same? Ask colleagues to share a single sentence about what kindness means to them or an act of kindness that they have never forgotten about. These can then be multi-purposed for cross-channel use.

My story
People love reading about people and there is nothing more powerful than sharing stories of our own experiences. Putting a note out asking if anyone will share their personal story is powerful and will gain a lot of support from colleagues. It doesn’t have to be recent but slowly helps makes inroads in people feeling confident to talk about mental health.

Time to talk volunteers
Knowing who you can talk to is often a challenge faced by colleagues who perhaps don’t feel comfortable speaking with their managers.

A small but helpful tool is to identify people in the business, perhaps staff forum members or those that actively engage in your wellbeing programme to offer their support to sit and listen to others. They aren’t there to provide professional advice but offer a friendly face and signpost to support services and resources. A small badge on a company lanyard maybe saying ‘Let’s grab a brew’ or ‘Let’s take five’ is a more discreet way that these volunteers are visible in the organisation.

This approach would need planning with your HR team to make sure volunteers get the right support and training first. It might not be a full mental health first aid course but an in-house training session, running through the multiple resources available and scenarios that might come up in the workplace.

Image by Mabel Amber from Pixabay

Line manager guidance
It’s important to keep in mind that line managers could worry about how to go about starting the conversation of mental health or spotting the signs that a colleague is needing support. Managers will appreciate advance notice of the communication activity you’ll be sharing and any tools you can provide on facilitating conversations.

You can find more information on the following sites:

Keeping the conversation going
If collectively we can keep the conversation around mental health going throughout the year, it would be a great step forward in #ChangingTheConvo within our organisations. Mental Health Awareness Week should be just one of many wellbeing campaigns that you and your HR colleagues can be running.

There are some amazing charities who are not only doing brilliant work but can provide you and your colleagues with lots of useful information. Many of them also have dedicated areas on their websites dedicated to supporting people during the Coronavirus pandemic that would be useful to share in your organisations.

If you have any ideas, examples or questions please post them in the comments below.

Featured image by chezbeate from Pixabay